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INSIGHTS: BEYOND "NEW AND
IMPROVED"
Qualitative
discussion with hospital managers | Frankfurt Germany | April 2008
Clarity Research works with your organization to move beyond the "NEW" and "IMPROVED" mentality that can palgue new product development by providing a clear and defensible understanding of your customers needs and requirements. This involves very careful getting into the minds of the people that choose and use your product and services. Thoughtful research will delve beneath the rational perceptions and past emotional responses to understand underlying desires that drive the decisions of the people you want to reach. After all, it’s one thing to simply know what someone thinks or feels about your product, but it is much more powerful to understand the desires driving their choice to use it or ignore it. Clarity Research works with your organization to discover the customer requirements through systematic qualitative research. We can then develop these requirements further through quantitative research and brainstorming to produce winning concepts. We have the capability to field pricing studies, KANO studies, and conjoint analysis to refine your concepts for design. The following form is a Request For Proposal for Insights work. You will find it usefulin helping you to defnie your research needs. RFP (MS WORD DOC) Email Address: sfriderich@clarity-research.net Phone: (+1) 404-507-2970 |
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Updated July 28, 2010 Copyright
Clarity
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